After making an amazing popup, embedding it on your website, and getting a few conversions, it's time to look at the reports to see how it's performing and where you can improve.
The KyLeads reporting page gives you a lot of information.
When you first load the page, you'll see three separate donut graphs what give you a quick overview of how your popop or form is performing.
The first donut shows you how many views the form/popup has had. This number is a total and also includes views for any A/B test you're running. This is always 100%.
The second donut shows the total number of contacts the form has captured and, below that, the conversion rate.
The third donut represents the conversion rate and shows it as a percentage compared to the number of people who didn't convert.
When you scroll down, you'll encounter a line graph with three different data points:
- conversion rate
By default, it shows the performance of the popup/form for all time. You can adjust it to show results across different time frames.
When you continue to scroll down, you'll see a section labelled analysis. Here, the results from your popup/form are further broken down.
You can see the views, contacts, and conversion rate laid out in a simple table. If you're running an A/B test, it'll also show you the percentage change between the original form/popup and the one you're testing.
When you scroll down a bit further, you'll encounter a list of all the contacts the form has been able to capture for you.
The contacts are divided into the people who signed up via your original form and your A/B test.
That's it for the popups/forms reports. If you have any questions, be sure to reach out and we'll answer them for you.